A boutique ecommerce retention agency scales client capacity — without scaling headcount.
"Hiro was the reason we were able to say, 'time to turn on the faucet and bring on more clients.'"
New Standard Co. is a boutique ecommerce retention agency helping 8-, 9-, and 10-figure DTC brands like True Classic, AG1, and Caraway elevate their owned marketing channels. But as the agency's client list grew, their reporting process couldn't keep up.
Teams were spending significant time pulling Klaviyo data, exporting CSVs, building spreadsheets, and assembling client-ready reports by hand — making it harder to quickly prove performance and support more client accounts efficiently.
"A lot of agencies are doing really good work. They just don't know how to show the client that they're doing good work."
Hiro gave New Standard Co. a centralized reporting layer for Klaviyo performance, making campaign, flow, creative, and revenue data easier to access across every client account. Instead of rebuilding reports manually each month, the team could use standardized dashboards to understand performance, communicate value, and support more brands with the same team size.
"Everything was already systematized and templated in a way that was scalable."
The results were immediate. Strategists could pull data themselves instead of relying on dedicated reporting support. Clients got direct access to Hiro, making performance visible and letting them see the agency's value for themselves. And with reporting no longer the bottleneck, New Standard Co. could bring on more brands without worrying about how much headcount that would require.
"Hiro changed how we scale as an agency. Before, reporting was manual — CSV exports, pivot tables, screenshots, and custom decks. With Hiro, everything became systematized, consistent, and accessible. Our strategists can pull the data themselves, clients can see the value directly, and reporting is no longer the bottleneck to bringing on more brands."
